MX23RW : Tuesday, September 18 23:49:54

Premier League TV rights 'bidding war to top £4bn'

BT and BSkyB could be joined in a £4bn bidding war for Premier League TV rights by Google and Apple, according to reports.

Google and Apple are reportedly set to compete with BT and BskyB for the rights to broadcast live Premier League football from the 2016-17 season.

BT and BskyB are believed to be likely contenders for some of the packages on offer. However, The Mirror claims that the two US technology giants are looking to secure coverage of England's top flight.

Is it thought that bidding could top £4bn, which equates to more than £7m-per-match. That figure could see Premier League teams pocketing as much as £100m each season as part of any deal.

While Google and Apple are believed to be considering bids, industry experts are predicting another battle between BT and Sky for coverage.

As part of the existing contract, BT Sport screens 38 games every season, while Sky Sports broadcasts 116 fixtures.

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Chelsea's English defender John Terry passes the ball during the English Premier League football match between Chelsea and Arsenal at Stamford Bridge in London on October 5, 2014
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