Chelsea officials have called for an end to "unacceptable" sexism in football after footage emerged of opposition supporters directing abuse at club doctor Eva Carneiro.
"The issue of equality is one we take extremely seriously and we abhor discrimination in all its forms, including sexism," said a spokesman. "Such behaviour is unacceptable and we want it eradicated from the game."
Calls have been made by minister for sport Helen Grant for more to be done to welcome women who ply their trade in the sport, working in conjunction with campaign group Women in Football.
"It is absolutely right that we champion and celebrate women who work in the football industry and play vital roles in making the game the success that it is," she is quoted as saying by the Daily Mail.
"I want more women to get involved in football across the board and to see it as a great industry to work in. Sexism, in any shape or form, should not be tolerated so I applaud this push to encourage people to report any incidents of sexist abuse and for the promotion of inclusivity across football."
The initiative aims to champion female members of staff in matchday programmes at all 92 Premier League and Football League clubs ahead of International Women's Day on March 8.