ITV has reportedly axed You've Been Framed! from its schedules after 33 years.
The show, which featured viewers' humorous home videos, launched in 1990 with host Jeremy Beadle and became a staple of Saturday night entertainment.
Emmerdale's Lisa Riley went on to host from 1998 to 2002, then Jonathan Wilkes hosted one series before the reins were handed to Harry Hill, who presented the show for 18 years.
According to The Sun, ITV has decided that last year's series will be the last, with the free and frequent availability of comedy clips on social media rendering the format redundant.
"The fact that You've Been Framed has been shelved is a sad sign of the times," a source told the newspaper.
"It's a different world to Jeremy Beadle's heyday. Why would viewers tune in to a show featuring funny videos when they could see the same sort of thing on the internet?
"Silly clips are hugely popular on social media and the right video can go viral. There's a thrill in achieving that - even though you don't earn the £250 fee which You've Been Framed paid for contributions."
Reacting to the news, Riley posted on social media: "I woke up this morning to loads of messages informing me that after many many many years YBF is leaving ITV.
"It does make total sense this decision, as this format is now so readily available on streaming platforms."
ITV has yet to comment on the report.
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