Body coach Joe Wicks has announced that he will donate "every single penny" generated by his weekday PE classes to the NHS.
With the UK now in lockdown due to the coronavirus pandemic, the 33-year-old has been broadcasting live daily workouts on his YouTube channel in order to help keep the nation fit.
Millions have tuned in to watch Wicks's PE lessons, generating significant advertising revenue, all of which will go direct to the NHS.
In a post on Twitter, Wicks wrote: "Words can't express how happy and proud I have felt every day this week as the nations P.E. teacher. I've been overwhelmed with the response and the support it's had from everyone. ❤️
"As a result of so many people viewing the #PEWithJoe workouts on YouTube the advertising revenue generated has been unlike anything I've seen or experienced on my channel before.
"So I've decided that as long as I'm the nations P.E. teacher, every single penny of the money generated on these videos is going to the place where we need it the most right now. All of it is going straight to the NHS, to support the real heroes right now.
"Thank you for watching, joining in and sharing... I'm loving being your P.E. Teacher and now you can watch again, knowing you're not only staying fit, you're also helping raise money for the NHS. See you Monday at 9am."
Channel 4 are thought to be in talks with Wicks about the possibility of airing the workouts live on TV.Follow us on Twitter @SMEntsFeed and like us on Facebook for the latest entertainment news alerts.