Josie Gibson has reportedly decided to appear on this year's I'm A Celebrity... Get Me Out Of Here!
The This Morning presenter - and former Big Brother winner - was reportedly being courted by both the ITV reality show and BBC rival Strictly Come Dancing for a star turn later this year.
Strictly could have taken up to four months of her time were she to enjoy an extended run in the competition, whereas I'm A Celeb involves around four weeks of commitment in Australia.
"Josie is hugely popular with This Morning viewers and producers were determined to get her," a source told The Sun.
"She is seen as the perfect person for the jungle as she's already such a familiar face on ITV and will bring her fanbase with her.
"She's incredibly down-to-earth and seems to strike a chord with people at home. Plus they're confident Josie will bring the laughs to I'm A Celebrity, as she already does on This Morning, and is guaranteed to get on with most of the jungle campmates.
"For all those reasons they were hellbent on getting her. And if she was lured by the glitter of Strictly they weren't going to let her go without a fight.
"Talks between Josie's reps and bosses of the two shows had been going on for months and represented a real dilemma for the telly host.
"She knows both shows are hugely popular with the public and have the potential to boost anyone's career who appears on them."
Coronation Street star Alan Halsall - aka Tyrone Dobbs - is also said to be in talks about entering the Aussie jungle.
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