Good Morning Britain's Ranvir Singh and Alex Beresford are to host a new Sunday morning show for ITV.
All Around Britain - airing this autumn - will come from a different location in the UK each week and will "celebrate life and culture in our towns, cities and rural communities across the country".
"It's exciting to be involved in a brand new Sunday morning show, shining a light on interesting people and places around the country, and taking a closer look at what makes this country tick," said Singh.
Also new on Sundays will be a two-hour show from Alan Titchmarsh, Love Your Weekend with Alan Titchmarsh, which will "celebrate all that is great about the British countryside, art, crafts, manufacturing and produce" and air directly opposite Channel 4's Sunday Brunch.
ITV has also given the go-ahead to Ainsley Harriott: The Food We Love, a new weekend series that sees the popular chef cook his favourite breakfast, lunch and dinner dishes while chatting to celebrity guests.