Ronnie O'Sullivan has insisted that he wants to win as many as eight championship titles.
The 37-year-old currently has five titles following his victory in Sheffield in May and is determined to better Stephen Hendry's record of seven world snooker championships.
"I've got five world titles," he told BBC Sport. "I was happy with four. I haven't set myself a mental target. It's something I would like to achieve, it would be a dream for me to get to seven, possibly eight.
"It is definitely one of the main motivations why I still keep playing. It does drive you on. If I get to six, I'd be with Steve Davis and if I get to seven I'm there with Stephen Hendry, the greatest to have played the game.
"When you're 70 or 80 and they call you back to the Crucible as a seven-time world champion, seven sounds better than five. So there's definitely an incentive to want to win more. But the competition's tough, there's some great players out there and everyone wants to be world champion."
O'Sullivan won the world championship in 2001, 2004, 2008 and 2012 before his triumph this year.