West Ham United have announced that the club have agreed a new sponsorship deal with global foreign exchange broker Alpari.
The Premier League outfit will don 'Alpari FX Trading' on the front of their shirts, replacing the current SBOBET sponsors, following the completion of a three-year contract.
"We are enthused and excited to enter into this new partnership with Alpari," Hammers vice-chairman Karren Brady told the club's official website. "This landmark deal, along with a host of other significant strides forward our business has made recently, is yet further evidence of the growth we have witnessed and I can only see things getting better.
"This partnership demonstrates Alpari's belief in our vision and ambition for the club and I know they are excited about how the sponsorship can build their brand."
The deal is believed to be worth £3m a year.