Stephen Ireland 'launches brand of E-cigarettes'

Aston Villa midfielder Stephen Ireland controls the ball in the League Cup semi-final against Bradford on January 22, 2013
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Stoke City midfielder Stephen Ireland reportedly launches his own brand of E-cigarettes.

Stoke City's on-loan midfielder Stephen Ireland has reportedly launched his own brand of E-cigarettes.

The 27-year-old, who was previously criticised by former Aston Villa manager Alex McLeish after he was spotted smoking on a shisha pipe two years ago, has released the product in bars across the UK.

Ireland, who has taken on the venture with his girlfriend Jessica Lawlor, has also produced a £150 gold-plated e-cigarette in a leather-bound case, according to the Daily Star.

The brand is called E-shisa due to the number of different flavours available, including apple, strawberry, vanilla and pineapple.

Stoke's Peter Crouch celebrates after scoring his team's second goal against Tranmere during their League Cup match on September 25, 2013
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