Gareth Bale to star in BT Sport's new advertising campaign

Gareth Bale of Real Madrid celebrates scoring their second goal in extra time during the UEFA Champions League Final between Real Madrid and Atletico de Madrid at Estadio da Luz on May 24, 2014
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Gareth Bale to star in BT Sport's advertising campaign showcasing their offering of live European football.

Real Madrid star Gareth Bale will become the face of BT Sport's new advertising campaign to showcase the broadcaster's offering of live football from top-flight leagues around Europe.

Bale, who helped guide Madrid to Copa del Rey and Champions League glory in his first season at the Bernabeu, will discuss the importance of making the right decisions in the television advert, which will air this weekend.

The ads, which will also feature in print format, will aim to encourage viewers to choose BT Sport for the new season as they prepare to show top-flight football from England, France, Germany and Italy.

BT consumer chief executive John Petter said: "BT Sport is the home of European football and we are delighted to work with Gareth to reinforce this message.

"He is one of the world's greatest players and having helped Real Madrid win the UEFA Champions League final this season, he knows what he is talking about."

BT Sport will show live coverage of numerous European club cup competitions from August 2015.

Gareth Bale of Real Madrid celebrates scoring their second goal in extra time during the UEFA Champions League Final between Real Madrid and Atletico de Madrid at Estadio da Luz on May 24, 2014
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