The 28-year-old is due to star in his own off-the-wall show called What Would Ryan Lochte Do? on E!, which will premiere later this month.
"Kim started from nothing and now everyone everywhere knows who she is," Lochte told the Hollywood Reporter. "That's what I want to do. I've seen what E! has done in the past with reality shows like hers. Today, she's huge."
Lochte secured two gold medals, two silvers and one bronze at the London Olympic Games last summer.