Ryan Lochte confirms reality TV show discussions

Ryan Lochte
© PA Photos
Ryan Lochte confirms plans for a new reality TV show following his attempts to launch a fashion line.

US Olympic swimmer Ryan Lochte has confirmed that he is in talks to launch his own reality TV show.

The 28-year-old has enjoyed a high media profile since returning from the London Games and has already filmed a cameo for teen drama series 90210.

He is also attempting to launch a series of products branded around his "Jeah!" catchphrase and is in negotiations for the lead role in top-rated dating show The Bachelor.

Now Lochte has announced plans for his own fashion line, as well as a fly-on-the-wall documentary series for the E! TV network following his endeavour.

"[The show is] real, it's not fake or anything like that," Lochte told The Daily Buzz. "It's going to be me being myself and I am going to show the world that and my new fashion line."

Lochte added that he will continue to compete professionally despite his new media commitments.

Ryan Lochte with his Beijing gold
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