Falmouth company's Headcast system has created a virtual version of British diver Tom Daley.
The animated version allows Daley to update fans on his training schedule and send 'visual tweets' direct to his followers on Twitter.
"I'm really looking forward to keeping everyone up to date with what I'm doing via a virtual me," thisiswestcountry.co.uk quotes him as saying. "Virtually Tom Daley is another fun way to interact with my fans."
Fans can interact with Daley through the Virtually Tom Daley mobile phone app.