Football fans 'bombarded with 100 alcohol images an hour during matches'

Football fans 'bombarded with booze ads'
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Football fans watching televised matches are reportedly bombarded with over 100 images of alcohol every hour during a match.

Football supporters watching matches on television are reportedly subjected to over 100 images of alcohol every hour during a game.

A study by Newcastle University is believed to have discovered that images range from advertisements that can be seen on billboards to sponsors on club shirts.

"Alcohol imagery is very common in football and sometimes it is blatant, like Carling sponsors a cup competition," the Daily Mail quotes senior lecturer in public health, Dr Jean Adams as saying.

"Sometimes it is more subtle like Heineken and Carlsberg in the background and sometimes it is in your face and on your shirt like Chang beer sponsorship of Everton kit."

Researchers watched six televised football matches during the 2011-12 season, recording 2,042 images of alcohol.

Samir Nasri of Manchester City during the Barclays Premier League match between Manchester City and Newcastle United at the Etihad Stadium on August 19, 2013
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