Fans to 'control' interactive Wembley arch next year

A general view of Wembley Stadium on May 3, 2012
© Getty Images
The FA announce that fans will be able to interact with the iconic Wembley arch next year via social media.

The Football Association has announced that from next year, fans will be able to interact with the iconic arch at Wembley.

Those attending events at the stadium will be able to interact with the arch via social media thanks to EE, while messages can be sent to the big screen from fans' smartphones.

New LED lights, which have been installed into the arch, will react to goals and crowd noise during an event, while a 'live arch-cam' will also be introduced, showing a series of updates.

A free event-day playlist, which will include 150 tracks, will also be available for fans via the app when they attend the stadium.

Managing director at Wembley Stadium Roger Maslin said: "Technology is changing the way that people enjoy the events at Wembley Stadium – how they get here, how they get in, how they buy drinks and snacks, and how they share their experiences with friends and family.

"Wembley and EE have a shared ambition to use technology to make this stadium the best fan experience anywhere in the world – that's about being the most connected stadium and integrating mobile into everything people do here.

"Ahead of a busy autumn schedule with three NFL matches, vital England qualifiers and the first England Women's Senior match at Wembley Stadium in November, we're working to continue to create inspiring memories for every sport and music fan."

The app will go live on October 9 in time for England's Euro 2016 qualifier against San Marino.

Steven Gerrard
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