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Tennis star Eugenie Bouchard beats Neymar to become most marketable athlete

Canadian tennis star Eugenie Bouchard is named as the most marketable athlete in the world, beating Barcelona star Neymar.

Canadian tennis player Eugenie Bouchard has beaten Barcelona footballer Neymar to be named the world's most marketable athlete.

British magazine SportsPro, which takes into account age, value, charisma and sponsorship deals, gave Bouchard the top spot.

The sportswoman, who has become the first ever female to take the number one spot, has become a global presence after making the semi-finals of the Australian Open and French Open last year, as well as the Wimbledon final.

Brazilian footballer Neymar is placed second in the list, while Masters golf champion Jordan Spieth comes in as the third most marketable athlete.

Five-time Olympic swimming medallist Missy Franklin is fourth in the list, while Mercedes Formula 1 ace Lewis Hamilton, who topped the chart in 2014, is fifth.

Bouchard was listed 13th in last year's rankings.

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