Manchester United have announced that they have agreed a new four-year sponsorship deal with Danish online financial services provider Ekspres Bank.
The bank, which will create an exclusive credit card for the Premier League champions, have joined together with the North West club to appeal to the outfit's Danish supporters.
United commercial director Richard Arnold told the club's official website: "Manchester United has a long association with Denmark.
"Jesper Olsen was our first Danish player, John Sivebaek scored the first United goal under the management of Sir Alex and of course, club legend Peter Schmeichel won five titles, two FA Cups and a treble while establishing himself as one of the greatest goalkeepers in the history of the game.
"Allied to that has always been our outstanding support and this sponsorship will help us to further engage with our Danish followers, which make up one in seven of the Danish population."
Meanwhile, the Red Devils will go head to head with Real Madrid in the second leg of the Champions League round-of-16 tie this evening.