Liverpool linked with Qatari investment

Anfield
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Qatari telecommunications company Ooredoo are considering a move to sponsor Liverpool on a long-term deal after positive early talks with the Reds.

Liverpool are reportedly in line to receive a financial boost next season, with a major telecommunications company in Qatar weighing up a sponsorship deal.

Ooredoo, a wealthy firm backed by the Qatari Royal Family, are in talks with the Reds to make a major investment at Anfield which could include shirt and stadium sponsorship.

The Reds are currently sponsored by banking group Standard Chartered, but their deal expires at the end of the current campaign.

According to Al Jazeera Sports, the Qatari company are desperate to begin a partnership with a major Premier League outfit and have held positive preliminary talks with Liverpool.

A director at Ooredoo is quoted as saying: "The goal was to sponsor a big English club with a huge history, our search included Arsenal and Manchester United but the former two have long sponsorship deals and the same applies to Manchester City, so Liverpool is the only club available right now.

"We want to sponsor the club in full. We want to sponsor the Stadium as well as the club's kits. Our goal is to reach the Asian markets where the Premier League has an enormous fan base.

"We received the tender from the club a few days ago and we are currently in the process of due diligence and we are studying each aspect of the study. It is a dual interest, Liverpool needs the money to compete with the European heavyweights and we want to expand our brand to reach new markets via football."

A long-term sponsorship deal would be huge a commercial boost to the Merseyside club and could hand Brendan Rodgers a significant cash injection to improve his squad this summer.

Daniel Sturridge celebrates after scoring his team's fifth goal against Swansea on February 17, 2013
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