Dunkin Donuts have issued an apology after producing their own version of the Liverpool Football Club crest, which featured coffee cups in place of the Hillsborough eternal flame.
The American company, which signed a multi-million pound sponsorship deal with the Reds in January last year, sparked upset among some fans by altering the badge.
On their official Twitter account, they displayed their own version of the crest, which included the slogan, 'America runs on Dunkin', and a pair of coffee cups in place of the eternal flame, which is a tribute to the 96 fans who died in the Hillsborough disaster almost 26 years ago.
As part of the Twitter campaign, Dunkin Donuts wrote: "Love the LFC crest? Tweet us what you'd want on your personal crest and we might surprise you with your own!"
However, following a backlash from fans, the company have released a statement, which read: "We apologise for any insensitivity regarding our tweet supporting an LFC-themed promotion featuring the LFC Crest.
"As a proud partner of LFC, we did not intend any offense, particularly to the Club's supporters. We have removed the tweet and halted the campaign immediately."
Dunkin Donuts are Liverpool's official coffee, tea and bakery provider.
