FA Cup sponsors call on amateur photographers to snap semis on smartphones

Wembley
FA Cup sponsors enlist the help of amateur photographers to take pictures of the semi-final clashes with their smartphones.

FA Cup sponsors Budweiser have enlisted the help of amateur photographers to snap pictures of all the action during the semi-finals on their smartphones.

Those involved have been labelled as 'phoneographers' for Chelsea's clash against Manchester City as well as Wigan Athletic's meeting with Millwall at Wembley.

The photographers will be the tournament's official social reporters by sending their pictures to social network site Twitter under the hashtag #tothedream.

"We're thrilled to be bringing these avid football and photography fans closer to the game they love in a way they can share with other fans in stadium and at home," said Budweiser's UK marketing director Iain Newell.

"It reflects the changing way people get their football updates and our desire to bring the magic of The FA Cup even closer to the fans, which social media certainly has the potential to do."

Wigan and Millwall go head-to-head on Saturday, while Chelsea and City face off the following day.

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