During his debut, Neville was mocked on Twitter for his dull tone and lack of enthusiasm throughout the Three Lions' opening group match in Brazil.
Following the reaction, Chemist Direct have created 'Night Neville' to help England supporters get enough sleep during the tournament.
"We know that a lack of sleep can really take its toll," The Mirror quotes the company's chief executive Stuart Rowe as saying.
"We want to do what we can to help supporters get enough sleep. Let's hope the team puts the game to bed before Neville sends everyone off to sleep."
Neville laughed off the criticism after reading his Twitter feed after the match.
We can't all rely on Phil Neville's dulcet tones to help us score a good sleep, so why not try a sleeping Phil? pic.twitter.com/CRIS5keTN8— Chemist Direct (@ChemistDirect) June 16, 2014