Football Association to stream matches on new Mandarin website

England players line up before their match with San Marino on March 22, 2013
© Owen Humphreys / PA Photos
The Football Association plan to set up a Mandarin website providing live streams of selected England and FA Cup matches.

The Football Association have announced that a new Mandarin website will allow users in China to watch selected England and FA Cup matches.

The English governing body plan to provide player interviews, news and various highlights in order to keep fans across the globe up to date with the domestic tournament and the national team.

"Our key intention is to increase interaction with fans of the England team in China, and those who avidly follow the FA Cup," the FA's global head of business Sean McAuliffe said.

"Most of the content of the Mandarin website will be translated from TheFA.com but a significant contribution to the website will be local content provided by our existing partners in the region.

"Naturally, we are also keen to maximise any commercial opportunities in China, as well as supporting our major global partners, Budweiser and Nike."

Live matches are expected be launched on the website next season.

Rickie Lambert is joined by team mates as he celebrates scoring his team's second against Chelsea on March 30, 2013
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