Global sportswear brand Adidas has told football fans to unfollow Barcelona star Lionel Messi.

The new advertising campaign encourages people to create their own memories instead of trying to emulate the four-time Ballon d'Or winner.

On Adidas's YouTube channel, the video was accompanied by a message, which read: "No one ever created anything new by trying to be someone else. Leo Messi, the greatest player in the history of football, challenges you to make your own path and unfollow him in pursuit of creating your own game."

Messi is currently preparing for the start of the new La Liga season this weekend as Barcelona try to successfully defend their title.