The global sportswear brand have officially become the Gunners' kit supplier in a long-term deal, which is said to be worth £150m.
In a new advert, Poulter is followed by a hoard of Arsenal supporters chanting his name during a round of golf, much to the annoyance of his fellow professionals.
Ex-Arsenal star Freddie Ljungberg also makes an appearance as a caddie for Poulter, who is preparing for this week's Open Championship in Liverpool.
Alongside the YouTube clip, Puma added the description: "When a Gooner needs support, he need look no further than his fellow Gooners. Pro golfer Ian Poulter gets a little help from his friends as he prepares for this week's major in Liverpool. #StrongerTogether."