MX23RW : Monday, April 22 00:18:48| >> :600:5893913:5893913:

Haas sponsor sued over logo

Haas sponsor sued over logo
© Reuters
The controversy around Haas' new title sponsor continues.

The controversy around Haas' new title sponsor continues.

Already, there is scepticism about the legitimacy of Rich Energy, a British energy drink headed by the long-bearded William Storey.

Now, it emerges that Rich is heading to court next month.

In the days just prior to the start of the 2019 season, Storey's company will be in court on 12 and 13 March 2019.

According to Intellectual Property Court documentation, the case was filed by ATB Sales. The British company owns Whyte Bikes, whose antler-like logo is almost identical to Rich Energy's.

At the launch of Haas' 2019 livery, Storey admitted he wanted the black and gold livery colours because they reminded him of the John Player Special car raced by Ayrton Senna.

"We have evolved it, because otherwise it would have been a total copy of the 80s livery," team boss Gunther Steiner said.

"As long as the car is beautiful and the name of Gene (Haas)'s company is there, the boss is happy," he added.



Click here for more stories about Gunther Steiner

Click here for more stories about Haas

Share this article now:
Kevin Magnussen pictured on November 10, 2018
Read Next:
Haas drivers admit putting on weight for 2019
>

Loading ...

Failed to load data.

Loading ...

Failed to load data.

Select and display your favourite team's news and scores in this panel

Loading ...

Failed to load data.

Loading ...

Failed to load data.

Select and display your favourite team's news and scores in this panel
Premier League
Championship
Serie A
Bundesliga
Primeira Liga
Turkish Super Lig
Belgian Pro League
League One
League Two
National League
Segunda Division
Serie B
Ligue 2
Eerste Divisie
Swiss Super League
Swedish Allsvenskan
Norwegian Eliteserien

Subscribe to our Newsletter


Transfer Talk Daily
Match previews - twice weekly
Morning Briefing (7am UTC)
Ultra close-up image of Kevin De Bruyne [NOT FOR USE IN ARTICLES]Get the latest transfer news, match previews and news direct to your inbox!

Loading ...

Failed to load data.

Loading ...

Failed to load data.

Select and display your favourite team's news and scores in this panel
Login, I already have my ad-free pass
Log in to customise Sports Mole
Buy ad-free access (show me the options)
Buy monthly ad-free access for £1.20/month
Buy yearly ad-free access for £12 (2 months free)
Settings - Logout - Manage your account
Settings - Logout - Manage your account