Sam Allardyce enthused by Aaron Creswell business

Aaron Cresswell of Ipswich in action during the Sky Bet Championship match between Queens Park Rangers and Ipswich Town at Loftus Road on August 17, 2013
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West Ham boss Sam Allardyce says that his £3.75m capture of Aaron Creswell represents a bargain in the modern transfer climate.

West Ham United manager Sam Allardyce has described his capture of Ipswich Town defender Aaron Creswell as a "very, very good signing".

The 24-year-old sealed a £3.75m switch to Upton Park earlier this month, a fee which may rise to £7m depending on a number of clauses in his five-year deal with the Hammers.

Allardyce admits that inflation plays a big role in his recruitment efforts, but insists that Creswell represented value for money.

"Of course, the price was right, which was the biggest factor in our transfer dealings this season. If the player is right and the price is right, we do the deal," he told West Ham's website.

"The biggest stumbling block is the size of the fees that are being asked for today. This one was a very, very good signing indeed, not just for right now but also for the future."

Allardyce has also wrapped up deals for Mauro Zarate, Cheikhou Kouyate and Diego Poyet, and is reported to have signed £15m-rated Ecuador star Enner Valencia.

Ecuador's forward Enner Valencia (L) shoots and scores during a Group E football match between Honduras and Ecuador at the Baixada Arena in Curitiba during the 2014 FIFA World Cup on June 20, 2014
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