Both sides can no longer qualify for the 2014 World Cup after Serbia were held to a 1-1 draw against Croatia in their last outing, while Wales fell to a 2-1 defeat at the hands of Macedonia, but securing third place in the group would improve their seedings for the 2016 European Championship qualifying campaign.
Serbia thrashed Wales 6-1 when the sides last met, but Ivanovic believes that such a result will only inspire Wales to perform better this time around.
"In football it is always difficult and they will be motivated looking back at the 6-1 defeat the last time we played. We know that," Ivanovic told PA
"They are at home, it has been a long time since the last game and it will be tough, but we are well prepared."