The R's were relegated to the Championship last term, with a number of their players being criticised for their performances.
However, the founder of Air Asia has insisted that a similar attitude will not be tolerated this time around.
"The key to Air Asia success is great people and the right attitude. This year I am going to ensure that's what we will have at QPR," he wrote on Twitter.
"I don't care about your record. Your past. It's about NOW. I want players who want to play and want to wear the QPR shirt and want to be in a team. Few more to come in. Few more to go out. Few to change their heads. But boy it's a different place already."
The R's have won their first two matches this season.