Ian Holloway targets Millwall promotion

Millwall manager Ian Holloway looks on during his team's Championship match against Ipswich on January 18, 2014
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Millwall manager Ian Holloway says that he wants his team to challenge for promotion to the Premier League next season.

Millwall manager Ian Holloway has said that the club should be aiming to win promotion to the Premier League next season.

The 51-year-old who steered the Lions to Championship safety last term, has previously led Blackpool and Crystal Palace to the top flight via the playoffs.

Holloway believes that Millwall's mentality must change if he is to win a third promotion at The Den.

"It's all about expectation and we have to change our players' expectations. Instead of having a relegation battle, I want us to have a promotion battle," he told News at Den.

"I want to get in the play-offs and I want to get promoted, so to do that you've got to have competition for places.

"I don't know anyone who plays well that thinks that they are playing every week - good clubs have good squads and I want us to be a good club. A young, hungry, fresh Millwall is what I'm after."

Holloway was appointed Millwall boss in January.

Gary Hooper of Norwich City celebrates as he scores their first goal from the penalty spot during the Barclays Premier League match between Norwich City and West Ham on November 9, 2013
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