The Uruguay international has been heavily linked with a switch away from Anfield, with Bayern Munich believed to be leading the chase for the frontman's signature.
"We don't have to sell Luis," the Daily Mail quotes Rodgers as saying.
"There is nothing like that. He is very happy and we don't need to sell him for the money or anything like that.
"Our job is trying to build the group here and add to it. We've bought front and midfield players and we want to keep striving forward and there is no need to sell."
Suarez was unable to add to his goal tally of 29 in yesterday's Premier League comeback against Aston Villa.