Hull City confirm Hull City Tigers Ltd rebrand

Hull confirm new identity
© PA Photos
Hull City confirm that the club has been rebranded Hull City Tigers Ltd, but that supporters are free to refer to the club "as they wish".

Hull City have released a statement confirming that the club has officially been rebranded Hull City Tigers.

Club owner Assem Allam revealed to local press today that 'Association Football Club' has been removed in order to appeal to a larger commercial market.

A statement said: "The Tigers brand, with its powerful imagery, will be used in international markets to attract new interest and attention in both Hull and the East Riding from a worldwide audience.

"As has always been the case, supporters remain free to refer to the club as they wish, whether that be Hull City, City, Tigers, Black and Amber, or indeed any other variant of the club's name. For many, the club will continue to be known as Hull City, as it has been from its inception."

The club has also confirmed that the badge will be redesigned in time for the 2014-15 season.

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