Derby County's Pride Park renamed iPro Stadium

A general view of Pride Park, home to Derby County, on July 1, 1997
© Getty Images
Derby County agree a deal with sports drink company iPro to rename Pride Park the iPro Stadium.

Derby County's ground Pride Park has been renamed the iPro Stadium after the club agreed a £7m deal with the sports drink company.

iPro is a new brand of sports drink that has signed a 10-year contract with the Rams.

Derby chief executive and president Sam Rush told the club website: "To ensure that Derby County remains as competitive as possible we need to explore all forms of revenue generation.

"Stadium naming rights is a key asset for the club and we are delighted that we have been able to reach an agreement with iPro."

Pride Park, which has a capacity of 33,597, replaced the club's Baseball Ground when it was opened in July 1997.

Kalifa Cisse #4 of the New England Revolution kicks the ball under pressure from Brad Evans of the Seattle Sounders during the first half of the FC Tucson Desert Diamond Cup at Kino Sports Complex on February 13, 2013
Read Next:
Derby to 'offer Cisse contract'
You May Like
Recomended from Sports Mole