The Bluebirds were relegated from the Premier League last season after just one year in the top flight.
The manager told Wales Online: "We need to impose ourselves on the division as soon as possible, find out what our Championship identity is and go with.
"We've got the tag of favourites, but I don't see that as a bad thing, I see it as a good thing. The players here need a challenge and you don't get a bigger challenge than being expected to win the vast majority of your games.
"We've got the players here to make a success of things next season I've got no doubts about that. What we have is a squad that is packed with Championship experience."
Cardiff won the division in 2013 to secure automatic promotion to the top flight.