The Seagulls are currently just one point off the top six and have the luxury of a game in hand over sixth-placed Nottingham Forest, meaning that they control their own destiny.
With the likes of Forest, Queens Park Rangers and Derby County all struggling to find consistent form in recent weeks, Brighton will know that they cannot afford any similar slip-ups if they are to take full advantage.
Fortunately enough for Oscar Garcia's men, they aren't showing any signs of faltering at the moment having gone the whole of March unbeaten so far, winning three of their four matches and drawing the other.
That draw came against fellow playoff contenders Reading, a match which incidentally also saw the Seagulls concede their one and only goal this month.
Victory on Saturday could see them climb into the playoff places and possibly as high as fifth with a big enough victory and if results elsewhere fall kindly for them.
Only Wigan Athletic have beaten Brighton at the Amex in their last 11 outings there, a run that includes victories over the likes of Leicester City, Reading and QPR as well as a draw against Premier League side Hull City.
While defeat would almost certainly end Ipswich's playoff hopes, victory would put them very much in the mix and could leave them just three points off the top six.
For that to happen, the Tractor Boys will need to improve upon their 3-1 home defeat to Wigan in their last outing and start to perform against the teams around them in the table.
Mick McCarthy's side have alternated between defeats and victories in the last five games, but the wins have come against Birmingham City and Yeovil Town, while the likes of Leicester, Middlesbrough and Wigan have all come out on top.
Consistency will need to improve if they are to stand any chance of making a push for the playoffs, and three points on Saturday is also a must.
Ipswich have only won once in their last eight away games in all competitions, but that victory did come in their last match on the road as they beat Yeovil 1-0 at Huish Park.
Possible starting lineups
Brighton: Kuszczak; Bruno, Upson, Greer, Ward; Forster-Caskey, Stephens, Ince; Buckley, Ulloa, Lingard
Ipswich: Gerken; Chambers, Berra, Smith, Cresswell; Green, Tabb, Skuse, Anderson; Williams; Murphy
Sports Mole says: 2-1