Phil Taylor signs lucrative deal with Target Darts

Phil Taylor of Britain reacts as he takes part in the PDC World Championship darts final against Michael van Gerwen of the Netherlands on January 1, 2013
© Getty Images
Phil Taylor switches darts manufacturers to sign what is believed to be the most lucrative sponsorship deal in the sport's history with Target Darts.

Phil Taylor has switched darts manufacturers and signed a five-year contract with Target Darts.

The 16-time world champion called time on his long-standing partnership with Unicorn after putting pen to paper on what is believed to be the most lucrative sponsorship deal in the sport's history.

"I had a great career with my last sponsor Unicorn, which I'm very thankful for, but this is a matter of me moving forward and trying to reinvent myself," Taylor told reporters. "That's what I'm trying to do every time the new competition comes along.

"You get all the new players that come along and it's up to me to up my standards, try different things, alter my lifestyle and do whatever I can to improve.

"The defeat [to Michael Smith at the World Championship] was a good kick up the backside for me and gave me a good lesson."

Taylor's new darts will be thrown on television for the first time on Thursday night when he takes on world number one Michael van Gerwen in the Premier League.

Michael van Gerwen of the Netherlands in action during his quarter-final match Clinton Bridge of Australia against during day two of the Sydney Darts Masters on August 30, 2013
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