Team Sky's Mark Cavendish was forced to settle for second spot during stage two of the Tour of Britain this afternoon.
Wiggins moved aside shortly after, leaving Cavendish on the wheel of stage-one winner Rowe.
However, just as Rowe edged wide to leave the path clear for Cavendish, the 27-year-old appeared to get boxed in with 600m left.
He managed to sprint through the field to eventually finish in the runners-up spot behind Australian Leigh Howard.
Meanwhile, Rowe's performance during the 180.7km race from Nottingham to Knowsley Safari Park saw him retain the overall lead.