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LeBron James 'facing toughest challenge'

Cleveland Cavaliers star LeBron James concedes that it will be his toughest challenge yet to help transform the franchise into a winning team.

Cleveland Cavaliers star LeBron James has conceded that he is facing the toughest challenge of his career to date in guiding the franchise to a championship this season.

The 12-year NBA star has seen his team slip to 5-5 to start the season despite the organisation bringing in Kevin Love to complete a new 'Big Three' alongside Kyrie Irving.

"This is more challenging than me trying to win my first championship," James said, ESPN reports.

"It's going to take a while. When you're losing, you pick up a lot of bad habits. When you walk into the building every night and don't even expect to win, that wears on you, and it takes a while to break it."

Cleveland rank 28th in the league in opponents' field goal percentage at .484, and James concedes that he knows they must improve on the defensive end of the court.

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LeBron James #23 of the Cleveland Cavaliers shoots the ball against the Miami Heat at Arena HSBC on October 11, 2014 in Rio de Janeiro, Brazil
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