The Falcons were beaten one game short of the Super Bowl in the 2012 season and White has demanded that his fellow receivers work harder to help the quarterback out.
"We know it's now Super Bowl or bust," ESPN quotes White as saying. "Anything short of that is not a good season for us right now.
"I think Matt's an excellent quarterback. He makes a lot of plays for our team. In that situation, it takes so much more than just Matt Ryan to finish plays, especially down the stretch.
"You can't just put it on the quarterback and say, 'You have to make this one play to get over the hump.' It has to be me. It has to be Julio Jones. It has to be Tony Gonzalez. We have to go out there and make those plays to make it easier on Matt Ryan."
White made 92 receptions for 1,351 yards last season.